2012 Predictions Time for America to Innovate vs. Procrastinate The Debt Ceiling Fiasco, European Crisis, Political unrest and the struggling economy are going to shape the upcoming year’s communications. Uncertainty creates the feeling of instability for many Americans that will result in behaviors similar to the years after the Great Depression. The unfortunate…
Marketing Automation Gets BtoB Mag’s Attention With New Survey
November 7th B to B Focused on Marketing Asset Management The November 7th issue of BtoB is filled with information and data points which are of interest to the marketing communitya s well to marketing service providers. The headlines on the front page seem to hit a topic of interest: Going Local Marketing to Small…
Its about IPAD meets Print, and Not Print meets IPAD
CMO Council Goes IPAD to PRINT with new magazine, “PeerSphere” The Chief Marketing Officer (CMO) Council announced a multi-channel, multi-format publishing initiative that will deliver an in-depth and engaging peer-driven quarterly print journal and digital formats for web, mobile, tablets, like the iPad, and mail delivery to members and subscribers worldwide. The first edition…
Americans Face Tough Decisions on What Bill to Pay
What would you do? Today in the US, one out of ten people are unemployed. As wallets shrink, 10% of consumers are faced with difficult decisions: What bills to pay or not pay. Essentials such as heat and food bills are on equal footing mortgage and credit cards this winter. The results – the highest…
Advice From The Top
The Colorado Chapter of the Business Marketing Association (BMA Colorado) today unveiled Advice From The Top: The Expert Guide to B2B Marketing, a new resource for business-to-business (B2B) marketers who want informed advice and proven best practices in today’s changing communications landscape. The handbook, authored by B2B marketing industry experts, was released during the opening…
